Course information
Each of the practical and interactive half-day courses has been designed to be suitable for marketers working in B2C and B2B media and includes the latest best practice, relevant publisher case-studies and practical ways to apply learnings immediately back in the office.
The secret to successful subscription campaign planning
10.30 - 15.30 | 15th September 2023 | Central London
£220 + VAT ( PPA Independent Publisher Member ) | £275 + VAT (PPA Member)
£440 +VAT ( Independent Publisher Non-Member ) | £550 + VAT (Non-Member)
£440 +VAT ( Independent Publisher Non-Member ) | £550 + VAT (Non-Member)
Having fantastic creative marketing ideas is worthless unless you can plan and execute those ideas successfully in the real world.
This course will provide you with the skills and tools to confidently plan and deliver profitable acquisition marketing campaigns across single and multiple marketing channels.
The course will provide you with a marketing plan template and support in completing a simple campaign plan for your business.
Building brilliant customer relationships through effective personalisation and first party data
10.30 - 15.30 | 19th October 2023 | Central London
£220 + VAT ( PPA Independent Publisher Member ) | £275 + VAT (PPA Member)
£440 +VAT ( Independent Publisher Non-Member ) | £550 + VAT (Non-Member)
£440 +VAT ( Independent Publisher Non-Member ) | £550 + VAT (Non-Member)
Using first party data and personalisation in your communications with prospects and customers should be a core component of publishers’ marketing mix.
This course will enable you to define clear practical strategies for proven commercial applications of personalisation publishers complete with a realistic ‘next steps’ action plan.
The course is packed full of publisher case studies to inspire and motivate you to grow your first party data and personalise communications through email and other marketing technologies.
Supercharge your social and community networks for subscription success
10.30 - 15.30 | 15th November 2023 | Central London
£220 + VAT ( PPA Independent Publisher Member ) | £275 + VAT (PPA Member)
£440 +VAT ( Independent Publisher Non-Member ) | £550 + VAT (Non-Member)
£440 +VAT ( Independent Publisher Non-Member ) | £550 + VAT (Non-Member)
The use of social media as an important component of the overall subscription marketing mix is becoming increasingly important amongst publishers, regardless of size or sector and is a crucial way of reaching existing and new customers. Building communities around a brand both through social channels and other approaches to engagement can impact both acquisition and retention.
For those marketers new to using social media for business, this course will introduce you to the main platforms and their relevance within subscription marketing. The session will help kickstart your thinking about how the community around a brand can be harnessed.
The course will enable you to identify which approaches are best suited to your subscription marketing objectives and how to integrate them into your overall marketing mix. It will provide real publisher ‘best practice’ case studies.