Why is the PPA offering these subscription marketing courses?

This series of training modules has been developed in conjunction with the PPA Subscription and Membership Steering Group, which is made up of senior marketers from the PPA’s leading consumer and business-to-business publisher members.

The committee identified a need for a series of dynamic learning and development events to drive future profit growth for members, and inspire and increase the practical and commercial skills of the next generation of publishing marketers.

The series of high-quality in-person training modules you can find here on this website are the product of Abi and the steering group's collaboration.