Supercharge your social and community networks for subscription success
10.30 - 15.30 | 15th November 2023 | Central London
£275 + VAT (PPA Member) | £550 + VAT (Non-Member)
The use of social media as an important component of the overall subscription marketing mix is becoming increasingly important amongst publishers, regardless of size or sector and is a crucial way of reaching existing and new customers. Building communities around a brand both through social channels and other approaches to engagement can impact both acquisition and retention.
For those marketers new to using social media for business, this course will introduce you to the main platforms and their relevance within subscription marketing. The session will help kickstart your thinking about how the community around a brand can be harnessed.
The course will enable you to identify which approaches are best suited to your subscription marketing objectives and how to integrate them into your overall marketing mix. It will provide real publisher ‘best practice’ case studies.
The course is aimed at:
Subscription marketers who might have some experience of engagement both using social channels and community engagement, and are developing or new to using social channels and communities to drive activation or retention.
What you will learn during the half day course:
- How to use social for engagement/traffic to using social to sell
- How other channels, paid and unpaid can intersect and integrate with your core digital channels
- How community building can impact both acquisition and retention
- How to set objectives and measure results across digital activity both as a whole and by platform
- What your next steps should be
Introduction to the main social media platforms
- Introduction to the main social media platforms within the context of subscription marketing covering
- The different uses of organic and paid social media activity
How to move from using social for engagement or traffic to using social to sell
- Basics of social for engagement/traffic generation
- Differences between engagement/traffic generation KPIs and sales KPIs
- Balancing community growth and engagement with acquisition or retention metrics
- Setting up for success
Other channels to intersect and integrate with your core digital channels
- An introduction to channels that enhance core digital marketing results
- How to assess your product and audience groups
- How to approach measuring your community or network
- How to choose the best channels to work across
How to measure cross sectional digital activity
- KPIs to work towards based on strategy and objectives
- How to build financial business cases for investment in social and paid media
- What success looks like
What you will be able to do confidently after attending the course:
- Identify your key digital channels for sales success
- Recommend steps to grow a community around your brand
- Understand how the channels fit into your subscriptions marketing mix
- Implement marketing campaigns across the board
- Set objectives and reporting metrics to monitor outcomes
- Write a short ‘next steps’ action plan to further develop your social media
Buy your tickets now!
PPA Members: PPAMEMBER
PPA Independent Publisher Members: PPAIPMEMBER
Independent Publisher Members: IPNONMEMBER
Abi Spooner, Atlas Consultancy
15th November 2023
The Office Group (TOG)
Nearest Tube: Oxford Circus
The entrance to Liberty House is just off Regents Street at the back of the building, on the corner of Great Marlborough Street and Kingly Street.
10.30 - 15.30 (Lunch included. All courses start at 10.30am to enable delegates from outside London to travel in on the day)
Mix of classroom and workshop styles
The Independent Publisher rate (Member or Non-Member) is available for smaller publishers with an annual turnover under £10 million for the financial year covering the qualifying period. If buying tickets at this rate, you may be asked for evidence of your company turnover. Tickets bought at this price for companies which exceed the turnover limit will be re-invoiced at the appropriate rate.