Six new PPA public courses for subscription marketing professionals
The PPA is delighted to be working with Abi Spooner from Atlas to host a series of six new in-person courses for subscription marketing professionals. Each course has been designed to develop skills, build confidence, and unleash the potential of those working day-to-day with recurring revenues.
We will be hosting six practical and interactive half-day courses, designed for marketers working in B2C and B2B media, and will include the latest in best practice strategies, helpful publisher case-studies and learnings that can be immediately implemented back in the office.
About the course director:
Abi Spooner is Strategy Partner at Atlas, a strategic growth consultancy set up to serve the publishing and wider media industry. They have created Atlas Academy to provide top class training for the subscriptions industry and also provide expertise, analysis and guidance for customer driven businesses.
Abi has worked as Customer Strategy Officer at Dennis and Future, and Chief Customer Officer at Dennis, where she created profitable customer-first strategies to drive acquisition, efficiency and yield across The Week globally and launched and grew The Week Junior UK and US brands.
She is a highly skilled data storyteller, making complex analysis accessible and understood, from the board room to the marketing teams and wider business.
Abi is at her happiest creating LTV models and believes creativity really can (and probably should) start with a spreadsheet.