Courses

Each of the practical and interactive half-day courses has been designed to be suitable for
marketers working in B2C and B2B media and includes the latest best practice, relevant
publisher case-studies and practical ways to apply learnings immediately – and
brilliantly - back in the office.

Engagement and Retention Strategies - SOLD OUT

10.30 - 15.30    |    26th February 2020    |    Central London

This course will provide Marketers with a realistic ‘to do list’ of practical proven steps to increase customer engagement and retention rates that can be executed effectively to their own individual brands.

Audience Development and Lead Generation - SOLD OUT

10.30 - 15.30     |    25th March 2020  POSTPONED   |    Central London

This course will provide marketers with responsibility for ‘top of the funnel’ audience development and lead nurturing with a practical framework to build their own audience development strategy. The framework is focused on delivering valuable and engaged leads with a high propensity to buy products and services direct such as subscriptions, memberships, event tickets and e-commerce products.

Campaign Planning

10.30 - 15.30    |    22nd April 2020    |    Central London

This course will provide you with the skills and tools to confidently plan and then deliver profitable acquisition marketing campaigns across single and multiple marketing channels. You will be provided with a marketing plan template and support in completing a simple campaign plan for your business.

Making the Most of Email

10.30 - 15.30    |    20th May 2020    |    Central London

Email as a marketing and engagement channel has never been stronger and should be a core component of all publishers marketing mix. This course will enable marketers to define clear practical strategies for each of the proven commercial applications of email marketing complete with a realistic ‘next steps’ action plan.

Introduction to Social Media Marketing for Subscriptions

10.30 - 15.30    |    17th June 2020    |    Central London

For those marketers new to using social media for business this course will introduce you to the main platforms and their application to subscription marketing. Enabling marketers to identify which platforms are best suited to their own subscription marketing objectives and how to integrate them into their overall marketing mix.