Why is the PPA offering these subscription marketing courses?
This series of training modules has been developed in conjunction with the PPA Customer Direct Committee, which is made up of over twenty senior marketers from the PPA’s leading consumer and business-to-business publisher members.
The committee identified that with subscription and recurring revenue models being strategically important in driving future profit growth that there was a pressing need for a series of dynamic learning and development events to both inspire and increase the practical and commercial skills of the next generation of publishing marketers.
With this firmly front of mind, the services of highly experienced marketing expert, Julian Thorne were secured to lead, design and deliver the programme based on a detailed brief from the committee.
The series of high-quality training modules you can find here on this website are the product of Julian and the committee’s collaboration.