Campaign Planning

10.30 - 15.30    |      22nd April 2020     |      Central London
£199 + VAT (PPA Member)    |      £349 + VAT (Non-Member)

This training session has been CANCELLED

Having fantastic creative marketing ideas is worthless unless you can plan and execute those ideas successfully in the real world.

This course will provide you with the skills and tools to confidently plan and then deliver profitable acquisition marketing campaigns across single and multiple marketing channels.

The course will provide you with a marketing plan template and support in completing a simple campaign plan for your business.

The course is aimed at:
Subscription marketers planning single or multimedia customer acquisition campaigns regardless of marketing budget size.

What you will learn during the half-day course:

  • How to set measurable quantitative and qualitative campaign objectives aligned with your budget
  • How to match your value proposition to your target audience
  • Choosing the appropriate offer tactics
  • Marketing channel selection
  • Creating a robust test matrix
  • How to report and measure your results
  • How to use a ‘best practice’ marketing plan template
  • Team building and basic project management

Course Agenda:

What a good campaign plan must include

  • Introduction to a ‘best practice’ marketing campaign planning template
  • What are the ‘must have’ and the ‘nice to have’ elements of any marketing campaign plan

Setting campaign objectives

  • Performance objectives including financial and volume objectives
  • Learning objectives

Customer value proposition development

  • Defining target audiences and meeting their needs
  • Offer development

Marketing channel selection

  • Marketing channel assessment
  • How to choose the right channel mix for your campaign budget

Testing and reporting

  • Designing a robust test matrix
  • Ensuring you can measure your results correctly

Implementation planning

  • How to build and coordinate a team to deliver the campaign plan
  • The basic principles of marketing campaign project management

What you will be able to confidently do after attending the course:

  • Confidently complete a ‘best practice’ marketing campaign template for any acquisition campaign you will ever do regardless of budget
  • Know how to implement the plan successfully and build effective campaign teams

Course Details:

Leader Julian Thorne, The Big Wheel Consultancy
Length Half day

22nd April 2020 This training session has been CANCELLED

Location The Office Group (TOG), Henry Wood House, 2 Riding House St, London W1W 7FA - Nearest Tube: Oxford Circus
Time 10.30 - 15.30 (Lunch included. All courses start at 10.30am to enable delegates from outside London to travel in on the day)
Style Mix of classroom and workshop styles
Price £199 +VAT (PPA Member) or £349 +VAT (Non-Member)

Do you have any questions? See our Contact page to get in touch.