An introduction to the art and science of subscriptions

10.30 - 15.30     |    20th April 2023    |    Central London

£275 + VAT (PPA Member)     |     £550 + VAT (Non-Member)

Understanding subscription KPIs and how subscription processes work can be a challenge for marketing or technical specialists coming to work alongside subscriptions teams for the first time.

Knowledge of wider subscription strategies is also vital for new subs marketers who are more focused on tactical day to day implementation.

This course seeks to give insight into the wider recurring revenues model in context.

The course is aimed at:

Marketers starting to work within subscriptions or specialists working alongside subscriptions teams for the first time.

What you will learn during the half-day course

  • Why subscriptions are important for publisher ecosystems
  • How subscription models work and different approaches and strategies
  • Why key subscription KPIs and Lifetime Value are so important
  • Why recurring revenues are so powerful in a customer centric model
  • An overview of acquisition and retention marketing

Course agenda

Subscriptions as a tool for publishers

  • Example subscription models in and outside publishing
  • How subscriptions fit into publisher ecosystems
  • Customer centric approaches to subscription strategy

Subscription models and how they work

  • Different subscription strategies and how they integrate with your wider business
  • Working with bureaux and in-house solutions - workflows and processes
  • Digital, bundling, print and external platforms like Readly, Kindle or Apple News+

Measuring subscription success and making great decisions

  • What KPIs can be used to measure subscriptions, and which should be prioritised based on strategy
  • What is Lifetime Value (LTV), and why it is useful in subscriptions marketing?

The customer funnel - unknown to known, to conversion and retention

  • Moving customers through the funnel from unknown to known and defining audiences
  • An overview of channels used for acquisition and retention marketing
  • How to choose pricing, payment methods and terms
  • Creative approaches to customer-centric marketing
  • Why testing is important

What you will be able to do confidently after attending the course:

  • Understand publisher subscription models
  • Start using appropriate LTV and key KPIs to measure success
  • Understand how subscriptions integrate with the wider

Buy your tickets now!

Course 1: An introduction to the art and science of subscriptions

Discount codes:

PPA Independent Publisher Members: PPAIPMEMBER 
Independent Publisher Members: IPNONMEMBER

This item is no longer available

Course details:


Abi Spooner, Atlas Consultancy


Half day


20th April 2023


The Office Group (TOG)
Green Park House
15 Stratton St

Nearest Tube: Green Park


10.30 - 15.30 (Lunch included. All courses start at 10.30am to enable delegates from outside London to travel in on the day)


Mix of classroom and workshop styles


  • PPA Member: £275 +VAT with code PPAMEMBER
  • PPA Independent Publisher Member: £220 +VAT with code PPAIPMEMBER
  • Independent Publisher Non-Member: £440 +VAT with code IPNONMEMBER
  • Non-Member: £550 +VAT

The Independent Publisher rate (Member or Non-Member) is available for smaller publishers with an annual turnover under £10 million for the financial year covering the qualifying period. If buying tickets at this rate, you may be asked for evidence of your company turnover. Tickets bought at this price for companies which exceed the turnover limit will be re-invoiced at the appropriate rate.

Do you have any questions? See our contact page to get in touch.