PPA subscription marketing courses

After a successful first year in 2023, this new series of in-person training is brought to you in collaboration with Atlas Academy.

Specifically curated with B2B and B2C subscription marketing professionals in mind, each course has been designed to develop skills, build confidence, and unleash the potential of those working day-to-day with recurring revenues. 

The interactive full-day courses (10:00-16:00) will be held in central London and will include the latest best practice strategies, helpful publisher case-studies, and learnings that can be immediately implemented back in the office.

The courses are priced at £290 + VAT for PPA members and £232 + VAT per person, per course for PPA independent publishers.

Book five places in one transaction and you will get the sixth for free.

Meet the course leader

Abi Spooner, Strategy Partner, Atlas

Abi specialises in customer behavioural data analysis, forecasting, and strategic planning - alongside delivering specialist subscriptions marketing training.

Previously, she has worked as Customer Strategy Officer at Dennis and Future, and Chief Customer Officer at Dennis, where she created profitable customer-first strategies to drive acquisition, efficiency, and yield across The Week globally. She also launched and grew The Week Junior UK and US as well as driving strategy for over 120 brands.

A highly skilled data storyteller, Abi makes complex analysis accessible - from the board room to marketing teams, and the wider business. She is at her happiest creating LTV models and believes creativity really can (and probably should) start with a spreadsheet.


"It was extremely useful from start to finish, so much information and reference points were shared”

"The course was very informative with lots of real life examples making it easier to understand and apply to my own company"

"Each session was brilliantly targeted to each stage of a campaign"