The secret to successful subscription campaign planning

10:00 - 16.00 | 16 September 2024 | Central London

Having fantastic creative marketing ideas is worthless unless you can plan and execute those ideas successfully in the real world.

This course will provide you with the skills and tools to confidently plan and deliver profitable acquisition marketing campaigns across single and multiple marketing channels.

The course will provide you with a marketing plan template and support in completing a simple campaign plan for your business.

The course is aimed at:

Subscription marketers planning single or multimedia customer acquisition campaigns regardless of marketing budget size.

Course 3: The secret to successful subscription campaign planning

Book five places in one transaction and you will get the sixth for free. Contact to arrange

Discount codes:

PPA Members: PPAMEMBER50 (£290 + VAT)
PPA  Independent Publisher Members: PPAIPNMEMBER (£232 + VAT)
Independent Publisher Members: INDPUB (£464 + VAT)

Please note: to receive the discount, use the relevant code at the final stage of your transaction after you have filled in your details.

£ 580.00 +VAT (20%)

What you will learn during the course

  • How to set measurable quantitative and qualitative campaign objectives aligned with your budget and strategy
  • How to match your value proposition to your target audience
  • Choosing the appropriate offer tactics
  • Marketing channel selection
  • Creating a robust test matrix
  • How to report and measure your results
  • How to use a ‘best practice’ marketing plan template
  • Team building and basic project management

Course Agenda

What a good campaign plan must include

  • Introduction to a ‘best practice’ marketing campaign planning template
  • What are the ‘must have’ and the ‘nice to have’ elements of any marketing campaign plan

Setting campaign objectives

  • Performance objectives including financial and volume objectives
  • Learning objectives

Customer value proposition development

  • Defining target audiences and meeting their needs
  • Offer development

Marketing channel selection

  • Marketing channel assessment
  • How to choose the right channel mix for your campaign budget testing and reporting
  • Designing a robust test matrix
  • Ensuring you can measure your results correctly

Implementation planning

  • How to build and coordinate a team to deliver the campaign plan
  • The basic principles of marketing campaign project management

What you will be able to do confidently after attending the course

  • Confidently complete a ‘best practice’ marketing campaign template for any acquisition campaign you will ever do regardless of budget
  • Know how to structure tests to learn from
  • Know how to implement a campaign

Course details:


Abi Spooner, Atlas Consultancy


Full day


16th September 2024

Liberty House
222 Regent Street

Nearest Tube: Oxford Circus

The entrance to Liberty House is just off Regents Street at the back of the building, on the corner of Great Marlborough Street and Kingly Street.


10.00 - 16.00 (Lunch included. All courses start at 10.00am to enable delegates from outside London to travel in on the day)


Mix of classroom and workshop styles


  • PPA Member: £290 +VAT with code PPAMEMBER50
  • PPA Independent Publisher Member: £232 +VAT with code PPAIPNMEMBER
  • Independent Publisher Non-Member: £464 +VAT with code INDPUB
  • Non-Member: £580 +VAT

The Independent Publisher rate (Member or Non-Member) is available for smaller publishers with an annual turnover under £15 million for the financial year covering the qualifying period. If buying tickets at this rate, you may be asked for evidence of your company turnover. Tickets bought at this price for companies which exceed the turnover limit will be re-invoiced at the appropriate rate.

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