March 25, 2020 Virtual Workshop

The Digital/Events Pivot:
Coronavirus Response for Independent Publishers

THE DIGITAL/EVENTS PIVOT IS NOW A VIRTUAL WORKSHOP!

We've had a great response to the Digital/Events Pivot Workshop: Coronavirus Response for Independent Publishers.

Together with workshop leaders Collingwood Advisory, we have taken the decision to make this a virtual workshop using the Crowdcast webinar platform. For both us and the Collingwood team, this is our first go at supporting publishers with virtual events, and we think it’ll be a great opportunity for all of us to test and refine the format.

ABOUT

Coronavirus is severely disrupting the events market.

Independent publishers are uniquely positioned to help advertisers and audiences mitigate the loss of value from cancelled and postponed events, but have to make careful strategic choices about relationships with tradeshow organisers, the effect on their own events, and the delivery mechanisms (current digital inventory / new audio and video formats / distributed events / community events / virtual events).

The Digital / Events Pivot Workshop is designed to help independent publishers work through their strategic decision processes, review value propositions and prepare sales teams for a new hybrid sales approach.

Piers Bearne // Collingwood Advisory
Piers Bearne
CEO
Collingwood Advisory

Piers has built and sold three events businesses and is a director and co-founder of three more, two of which are hybrid events/digital publishing. He advises media companies on value creation and exit.

Julian Graves // Collingwood Advisory
Julian Graves
Chairman
Collingwood Advisory

Julian has been MD of the most profitable tradeshow in the UK (ICE) as well as Clarion Events’ consumer division. He advises many events, publishing and subscription businesses on scaleup strategy.

Raoul Monks // Flume Sales Training
Raoul Monks
Founder
Flume Sales Training

Raoul is the Founder of Flume Sales Training and he is passionate about driving B2B sales performance through high impact training. Flume are well known in the media and events industry for their focus on driving measurable sales impact through the training they provide.

Ashley Friedlein // Guild & Econsultancy
Ashley Friedlein
Founder
Guild & Econsultancy

Ashley is a highly experienced tech, subscriptions, publishing and events entrepreneur who is currently supporting the events industry’s response to coronavirus through the #CREO initiative.

Fergus Gregory // Collingwood Advisory
Fergus Gregory
Senior Advisor
Collingwood Advisory

Fergus has decades of experience in leading integrated marketing solutions across digital, print and events with Informa and The Drum, and also led commercial activities at Zapnito.

Daniel Pitchford // Collingwood Advisory
Daniel Pitchford
Senior Adviser
Collingwood Advisory

Daniel, Founder of Futurum Media and Senior Adviser with Collingwood Advisory, built a hybrid digital community / events business and sold it to Informa within 18 months of launch. He is also a venture partner with SuperSeed, a fund which invests in recurring revenue models.

EVENT DETAILS

TIMING:

  • The Workshop will take place from 9am to 10.30am on Wednesday 25 March
  • Presentations and discussions will take no more than an hour, but we are allowing additional time for audience questions and comments.
HOW TO REGISTER AND ATTEND:

USING THE CROWDCAST PLATFORM:

  • We recommend taking a little time to familiarise yourself with Crowdcast, and to test your audio and video setup, before joining the webinar.
SUBMIT YOUR QUESTIONS AND ENTER THE POLLS:

  • The virtual workshop will open for questions from 9am on Monday 23 March
  • Please take the time to answer the opening questions
  • The moderator may invite you to ask your question “live”, at which point your video feed will become visible to other attendees.
  • If you don’t want to be called on, please say “ANONYMOUS QUESTION” in your submission
  • We will run a poll or two during the session, so please keep an eye out for the onscreen prompt

ABOUT COLLINGWOOD ADVISORY

Collingwood Advisory provides scaleup and exit advice to independent media entrepreneurs.

All of our team have over 25 years’ experience in media, and we have specialist expertise in premium memberships, business intelligence, paid digital models and b2c digital strategy. We help entrepreneurs to create value through strategic planning, internal investments, M&A governance/decision-making, and key product launch / development.