April 1, 2020 PPA HQ, EC1Y 8AF

ARE YOU LOOKING FOR A NEW WAY TO BOOST YOUR SUBSCRIPTION SALES?

PPA Breakfast Briefing with YM Group


Building and growing your existing subscriber base is increasingly difficult. How do you speak to the best subscribers with the right offer to increase your sales?

Introducing Partially Addressed, the new Advertising Mail product from the Royal Mail. Alistair Ezzy, Sales Director, Lettershop will show how to devise a successful acquisition marketing programme to engage new customers, with no personalised data.

Using data analysis software, Pebl, he will demonstrate how by targeting at postcode level and overlaying demographic profiling, you can cost-effectively target your best, look-a-like households with the greatest propensity to engage with you.

To further reduce the cost of acquisition for this channel Lettershop have developed a new mailing concept called “Selections” which offers the recipient choice and value in a GDPR compliant manner.

SPEAKER

Alistair Ezzy // The Lettershop Group
Alistair Ezzy
Sales Director
The Lettershop Group

Alistair has worked in Direct Mail for the past 20 years across both sales, marketing and operations. In his many roles the main driver has always been innovation and stand out on the door mat to deliver a response and show clients value for money. He is active in the industry and champions new developments to support and develop mail including JICMAIL and Partially Addressed. He is currently Sales Director at Lettershop and is working across the YM Group to create value for clients utilising the combined offering of all the companies.

EVENT DETAILS

WHEN

April 1, 2020
9am - 11am

WHERE

The Professional Publishers Association
White Collar Factory, 1st Floor
1 Old Street Yard
London, EC1Y 8AF

ABOUT YM GROUP

YM Group are the UK’s leading commercial and direct mail printer with a rapidly growing footprint in the magazine sector. We produce some of the UK’s leading brands by offering an extensive range of quality products and services. Setting the standards in the industry with our innovative approach and creative solutions, we firmly believe anything is possible when you have the knowledge, technology, expertise and the all-important customer focus.