Why Communities Are Hot In B2B Media and How to Make Them Work For You

November 10, 2021 | 9.30-10.45pm | PPA HQ - EC1Y 8AF

In-person Breakfast Briefing with Guild and Xeim Engage

There is a lot of talk about online communities in B2B media at the moment.

Why is this?

How can community really deliver value to B2B media businesses?

Ashley Friedlein, Founder of Econsultancy and Guild, has over 20yrs experience in building digital communities in B2B media.

He was joined by Richard Robinson, Managing Director Xeim Engage (Econsultancy, Marketing Week, Oystercatchers), to share their learnings and practical insights on running communities to add value to B2B media propositions.

Session highlights

  • Why now for digital communities in B2B?
  • What's the strategic value in building these communities?
  • Where does community fit in your audience engagement approach?
  • How do you monetise communities in B2B?
  • What are the success factors in building engaged and valuable professional communities?


Ashley Friedlein, Guild
Ashley Friedlein
Founder & CEO

CEO & Founder of Guild, the platform for professional communities, and Founder, Econsultancy. Ashley is one of the most influential and connected figures in digital and marketing. He continues to advise media businesses on how to transform and evolve their business models with a particular focus on recurring revenue models supported by community.

Richard Robinson
Managing Director
Xeim Engage

Richard Robinson: MD of Xeim Engage and Oystercatchers, a specialist in modern marketing and digital transformation. Richard leads Xeim’s consultancy & capability practice creating bespoke programmes of transformation for Xeim’s largest clients.

Guild is a platform for professional communities and networking. Publishers using Guild for communities include William Reed Business Media, Pageant Media, Incisive Media, Haymarket, Faversham House, Centaur Media, PEI and others.

Easy to use and mobile-first, like a consumer messaging app, but purpose-built for professionals and businesses. Ad free, privacy by design, custom-branded, with admin and analytics. API for integration with other systems.

Elegant user experience - simple, elegant design; mobile-first; service and support; custom branding.

High levels of professional conduct - moderation features; professional profiles so users are `present`, accountable and can connect with others.

Data protection - GDPR compliant; full analytics; you control your data.