The success of any brand not only depends on a talented content team, but also on the talented individuals that work behind the scenes to ensure content across all platforms reaches old and new audiences. With so many different ways for content to reach people in the 21st century, there are lots of opportunities to maximise on commercial opportunities and drive growth.
Candice Murray, VP of Editorial at Shutterstock, will be interviewing four rising stars at the forefront of audience growth and insight, production management and digital marketing. All four of these PPA 30 Under 30 winners have successfully identified audience trends, crafted business opportunities and negotiated valuable partnerships, thereby strengthening profitability for their businesses.