2020: The Year That Shook the World
Media Subscriptions Amid the Pandemic

November 17, 2020

PPA Webinar with the INMA

ABOUT THIS SESSION (click to expand)

The pandemic accelerated the shift of news media consumers and advertisers to digital. For many publishers, it’s a case of now or never to prepare their companies for a future heavily centred around digital. To succeed in doing this, the leaders guiding this transition need to find an objective around which everyone can align and work towards. But how do you decide this objective, what are the main outcomes and results that will help achieve it and what initiatives can you take to lead to these successful outcomes?

Join Grzegorz Piechota for this dynamic presentation which explores the digital only model and shares practical actionable insights for publishers all based on interesting and insightful statistics on subscriptions, reader revenues and advertising during 2020.

SPEAKERS

Grzegorz “Greg” Piechota

Researcher-In-Residence

The International News Media Association (INMA)

As Researcher-In-Residence at the International News Media Association and an ex-fellow at Harvard and Oxford universities, Grzegorz "Greg" Piechota studies technology-enabled disruption patterns across industries, with a focus on business model innovation in news media.

Piechota is a former media executive with 20+ years of industry experience. He began his career at Poland's Gazeta Wyborcza in 1996 as a reporter in one of the smallest local offices rising to a news editor and a vice-president of Agora Foundation. His research work at HBS focused on digital business model innovations. His project at Oxford's Reuters Institute for the Study of Journalism examined the impact of digital platforms on paid content models of news organisations.

His new book, "Unlocking the Customer Value Chain", that he wrote together with prof. Thales Teixeira of Harvard Business School was released in 2019 by Currency, a brand of Penguin Random House. His most recent report, “The Evolving Role of Newsrooms in the Reader Revenue Model”, written together with prof. George Brock of City, University of London was published by INMA. He serves on a number of media, software and e-commerce companies' boards, including The Bureau of Investigative Journalism in London, Gazeta Wyborcza Foundation and Outriders in Warsaw and RIA Marketplaces in Tallin.