Unleashing Subscriptions Growth:
How To Identify and Optimise Digital Revenue Streams

November 10, 2020

PPA Webinar with Daydot and Hearst UK

Despite many publishers reporting record website traffic and growth in subscriptions during the Covid-19 pandemic, many have seen anything from 5-50% decreases in advertising revenue.

In response to this and the continuing economic uncertainty, many publishers, especially those that are dependent on advertising revenue, are seeking new revenue streams with a focus on better monetizing their digital content.

In this webinar Seema Kumari, Digital Marketing & CRM Director at Hearst Magazines UK, and Katie Bloor, Head of Optmisation at Daydot (f.k.a House of Kaizen), will share with you actions publishers should be taking to drive revenue growth.

You will walk away with insight into how Hearst is managing these challenging economic times (their priorities and strategies) and also expert advice and top tips from Katie about how to successfully become a subscription and digital first business.


Katie Bloor, Daydot
Katie Bloor
Head of Optimisation

Katie oversees CX optimisation strategies across acquisition, engagement, product development and retention for all Daydot clients. She passionately drives the CX optimisation at Daydot into new strategic areas, with a focus on solving new and unique business challenges.

Seema Kumari, Hearst UK
Seema Kumari
Digital Marketing & CRM Director
Hearst UK

Seema is the Digital Marketing and CRM Director at Hearstmagazines and is responsible for the acquisitions marketing, ecommerce, CRM and customer experience across the Hearst portfolio.