Virtual Events: Turning Necessity Into Opportunity

June 23, 2020

PPA Webinar with Hearst Live and New Scientist

We drill down into virtual events and the opportunities that are arising from this strange new world that we find ourselves in. Although virtual events are no new concept, with the absence of live events and the future largely uncertain, events teams and consumers around the globe have made the move online.

In our discussion with Hearst Live and New Scientist, we cover everything from strategic planning, content management, finding the right technology and platforms, pricing, sponsorship, and what the future holds for events.


Nikki Clare, Hearst Live
Nikki Clare
Head of Events & Client Service
Hearst Live

Nikki Clare is Head of Events and Client Service for Hearst UK’s events division – Hearst Live. Hearst UK publishes 25 brands including Esquire, ELLE, Harper’s Bazaar, Cosmopolitan and Good Housekeeping. The events business connects with over a million people a year through events such as Bazaar At Work Summit, Country Living Fairs, Esquire Townhouse and Red Smart Women Week.

Owen Meredith, PPA
Owen Meredith
Managing Director

Owen was appointed Managing Director at PPA in 2018, with operational responsibility for the association, in addition to leading on external affairs and cross industry engagement. He joined the PPA in 2014 as Director of External Affairs, having previously worked in Parliament, with objective to bolster the industry's external affairs agenda and build the PPA's reputation with stakeholders, including in parliament and government. He has led on a number of cross-industry projects, including the post-Leveson regulatory environment and more recently the #AxeTheReadingTax campaign to end the VAT penalty on digital publications.

Adrian Newton, New Scientist
Adrian Newton
Events Director
New Scientist

Adrian Newton joined New Scientist in 2018 to lead the company’s growing events business, which includes the multi-award winning science festival New Scientist Live alongside an international series of evening lectures and one-day masterclasses.

His career started in publishing in the late 90s at the Builder Group. Following the business’ acquisition by UBM, he rose to the position of Publisher before becoming Director of a portfolio that encompassed magazines and large-scale events.

Over the past 14 years his focus has been predominately on events, launching and developing numerous exhibitions, conferences and festivals around the globe. He was personally responsible for devising and launching London Tech Week which has become Europe’s largest city-wide festival of technology.