With over 20 years’ experience in media subscriptions marketing, Kevin is one of the industry’s most experienced practitioners.
After graduating with an honours degree in German and Russian, he began his career with Emap in Peterborough, working across a diverse portfolio of subscription magazines.
After a short stint at start-up Cabal Communications, he joined the International Herald Tribune, the overseas edition of the New York Times. Over the next 15 years he held a variety of marketing roles, including launch director for paid digital subscriptions in 2011, laying the foundations for what is now one of the world’s most successful digital media subscription models.
In recent years he has managed subscriptions and circulation marketing for TES, Times Higher Education and Emap’s B2B operation, as well as working as a consultant on subscriptions and general marketing projects for clients including The Spectator and Monocle.
Kevin is available to write articles, contribute analysis and to speak at events. His deep knowledge and global experience give him a unique perspective on the challenges facing the industry today.
Kevin lives in north London with his wife Beth and daughter Kitty.