When it comes to technology each generation has certain transformational technologies that emerge. In the past these were mass television, mobile phones, and the internet. The new transformational emerging technologies set to reframe how we work are Artificial Intelligence and Blockchain.
It's early days but the signs are that Blockchain could have a major impact in many areas of our lives, including identity, IP management, financial services and music.
The technologies behind Blockchain introduce possibilities for developing new business models in many sectors including publishing, especially around revenue, value, ownership and rights management.
This event is aimed at consumer publishers' commercial, marketing and digital teams and offers them new ways to monetise and democratise their content to benefit their bottom line.
DURING THIS SESSION WE WILL COVER:
1. What Blockchain is, and the technology behind it
2. How this technology can be applied to a publishing business
3. Examples of new business models that help grow customers and revenues
4. What publishers can do right now to take advantage of it
James is Head of Rights and Licensing at the Copyright Licensing Agency. James is responsible for maintaining the value and relevance of CLA licence products and services, developing new licensing solutions that balance the interests of rightsholders with the opportunities provided by new technologies. Before joining CLA James held a number of senior editorial roles in trade book publishing. He holds an MBA from Henley Business School.
Jane has 25 years’ experience working within the publishing industry, across publishing, media and the technology sectors. She is an expert in go-to market strategies, marketing strategies, and revenue generation through technology. Jane is General Manager at
which aggregates and sells IP online via a subscription-based platform.
Alex Tran Qui
Alex spent the first part of his work life working in the financial markets, leading small and large teams, first at Morgan Stanley and later at Optiver. As a keen technologist, Alex has always been interested in how technology can augment our capabilities as persons and as businesses, and close to 5 years ago decided to take the leap away from corporate life and co-founded Katalysis.io to make digital content smarter, for instance by making its value more transparent and relevant for its readers.
October 10, 2019
|Registration & Coffee|
|Q&A plus coffee and networking|
COPYRIGHT LICENSING AGENCY (CLA)
BYTE THE BOOK
With a wealth of experience creating events and providing consultancy to organisations running their own branded events, Byte The Book's network helps its members make vital connections within the book and allied industries and enables them to become more literate in the business of books.
For more information check out their website bytethebook.com