HOW WILL AI TECHNOLOGY IMPACT EDITORIAL AND CONTENT CREATION?
PPA BREAKFAST BRIEFING WITH EVOLVED MEDIA AND WOODWING
There has been much speculation about the impact of AI on content creation, much of it pointing to AI tools replacing journalists and writers, and job losses from automating manual tasks. But how much of this is true? How do AI tools really work, and how can journalists, writers and content creators leverage these new tools to produce digital and analogue content more effectively?
Evolved Media and Woodwing have teamed up with the PPA to run a breakfast briefing to help PPA members get to grips with some of the latest AI technology and innovative thinking.
Hosted by Russell Pierpoint, Managing Director of Evolved Media, attend this breakfast briefing and see AI in action.
Evolved, in partnership with TRUE 212 , are developing a new breed of AI tools that are designed to help content producers work more effectively. AI tools capture relevant published content and allow journalists to research hot topics by analysing content on multiple web platforms, including social media. Relevant content is then fed directly into workflow tools and the wider content creation process where it is edited and prepared for publication on digital and analogue platforms.
Ben will demonstrate some of the capabilities of ‘LOYAL AI’ - a new breed of Editorial Research Assistants being developed by TRUE 212. Building on the research and development projects supported by the Google Digital News Initiative and Innovate UK, LOYAL AI products match relevant social media posts, insights and relevant news content to the article a journalist is writing in real-time.
Russell will show how AI-generated content can be integrated seamlessly into Woodwing’s content and publishing systems, capable of driving digital and analogue publishing platforms, before turning the meeting over to an open Q&A.
PPA - The Office Group
1st Floor, White Collar Factory
1 Old Street Yard
London, EC1Y 8AF
9.30am - Start