PPA Decode: Image-streaming technology
Driving better audience engagement and opportunities to develop new revenues
New image-streaming technology brings a huge opportunity for publishers in three key areas:
- In-image advertising technology
- Preventing online image fraud
- Providing a better user experience for your audiences
Join us on 25 January, for this PPA breakfast briefing, in partnership with SmartFrame, to hear:
- An update from the PPA on challenges and opportunities facing the publishing market right now
- Examples of how SmartFrame is working with publishers to improve engagement and retention through superior image presentation and the use of interactive, in-image functionality.
- How publishers can develop new revenue opportunities and take advantage of the predicted boom in contextual ad spend, which was estimated to be $157bn last year and is predicted to grow to $376bn by 2027
If you are involved in digital strategy, editorial, advertising, digital product, subscriptions or operations, or are responsible for revenue across your publisher business or brand, then join us on 15 December 25 January at PPA HQ. Here you will find out how to bring fresh incremental revenues to your business and comprehensive data for smarter decision making, as well as a transformative image-viewing experience for your audience for maximum engagement.
